Nobody knows what agents are yet — and that is the core headwind for any go-to-market built around them. In this update, Andrew lays out how Saga Solve is running an agent-driven go-to-market: a customer interview loop that feeds directly into fast agent-built changes, an onboarding and free-trial rethink, and a set of programs designed to get agent skills into organizations. The through-line is speed — a day-turnaround loop from interview insight to shipped fix.
Turning customer interviews into daily improvement
Stephanie is on LinkedIn bringing people in, and the product UX and onboarding flow are piping candidates into the interview pipeline. That intake works, but it needs tightening: some interviews have unusable mic quality and have to be filtered out, and no-shows need better screening — likely by time zone, with automation helping.
The bigger goal is that the whole team eventually runs these interviews. Everyone has to talk with people going through the product and understand the pain points directly, not secondhand.
From there, the loop closes: interview data gets piped to agents for a quick turnaround. Andrew does interviews during the day, agents make small updates overnight while the team in Europe works, and by the next day the changes are ready to go. The whole effort is about getting that timed iteration down.
Sign-ups are coming in — there is real demand for what is being built. But demand only converts if delivery is polished, so the pipeline of fixes has to run as fast as possible, with agents doing the work.
We want to use agents to do this. It should be a day turnaround for a small fix — adjusting copy, maybe changing the order of the components.
Building the agent pilot and education pipeline
Since the market does not yet understand agents, the plan is a deployment program for agent pilots across a few venues:
- A competition — drive our agents and move our pages up, rewarding whoever uses the tool best, with referral codes and AI-checked results so control stays with us.
- A hiring program — recruit agent pilots who know how to use the product, get the software into organizations, and let those pilots apply for jobs carrying it with them.
- An education pipeline — businesses know AI exists but not how to plug it in; the program teaches the integration.
Users already want to extend what they have, which makes this pipeline an enterprise upsell opportunity as much as a growth channel. Andrew will be fleshing out this plan.
Onboarding, trust and the free trial
Engineering is aligning on the onboarding rebuild next, and the problems to solve there are mainly trust issues: getting people connected without interrupting the agent experience, and making sure the free trial has everything available on it from the start. Those two fixes — connections first, a fully unlocked trial — are what let new users see value before friction gets in the way.
That is the update: interviews feeding an overnight agent loop, agent pilots spreading the product, and onboarding rebuilt around trust. Thanks for watching.
Transcript
M. Hey, this is Andrew, founder of Saga Solve. And this is a Gentec go to market.
So the agenda today is three things. We'll go over customer interviews, uh, organizational restructuring, and aligning everybody on the build.
Alright, so as you know uh, Stephanie is on LinkedIn. She's bringing uh, people in. We have the product UX, uh onboarding flow that is uh, piping people in. They are uh, generating um, uh interviews for us. We're able to interview them. There's a couple problems. Uh, we do have to filter out on mic quality. I have to figure out a way uh, there's just some people that their mic is trash, we can't hear them. Um, we also need to uh, I think do a better job uh filtering out the no shows. I think there's a number of ways we can do that I think based on time zone. Um and I think ah, Vegandis will be able to uh, help with that. Um and I think everybody's going to be doing these uh, eventually that's essentially going to be. We have to be talking with people going through these, understanding the product, understanding the pain points. We all have to understand that as a team. Uh, so eventually we're going to be onboarding people to do this. Uh next we get the information uh, from this interview and then we uh, pipe it to agents and we want a really quick turnaround loop. Right? So if I do uh, interviews during the day we have something that can you know do small updates really quick so fast um, at uh, during the night when you guys are in Europe and then we can uh, on the next day our changes are ready to go. So really the goal here is getting that timed iteration uh down.
All right, so, uh, there's a couple issues that we're going to be dealing with is, uh, and a couple headwinds. Uh, nobody knows what agents are. Uh, so that is going to be a plan that I will be fleshing out. Called for deployment of agent pilots. And we're going to have a couple venues. We're uh, going to have like a competition to drive our agents and, uh, move our pages up to you who can use our tool the best. We're going to have a, um, hiring program. We need to hire agent pilots that know how to use this so we can get them into the hands of people that, uh, want to, uh, do this, um, and then get those people applying for jobs to get our software into other organizations. Um, so we need an education pipeline, hiring pipeline. We're going to be in the competition, um, with incentives. So this is something I'm going to be building out.
So the, uh, pipeline speed, we definitely got to focus on that. We do get sign ups. There's demand, uh, for what we're doing. We have to make sure that it's polished and we can deliver. People want to see this. So we want to get the, um, this pipeline of fixes down as fast as possible and we want to use agents to do this. It should be a day turnaround for something that we did, uh, like a small fix, adjusting copy, maybe changing the order of the components.
Uh, and that wraps up, uh, uh, today we're going to be focusing on, uh, also doing the onboarding. We're going to be changing that. Engineering is getting aligned on there. Uh, and we have a couple problems to solve out there, like mainly trust issues, getting people connected to not interrupt the agent experience and make sure the free trial has, um, everybody, um, available on it. All right, thanks for watching.
Frequently Asked Questions
The loop runs from customer interview to agent-made update within a day: interviews happen during the day, agents make small updates overnight, and changes are ready the next day.
A program to recruit and develop people who know how to use the product well, so they can bring it into other organizations — supported by a competition, a hiring funnel and an education pipeline.
Trust: connecting users without interrupting the agent experience, and making sure the free trial has everything available from day one.