Brand Assets & Guidelines
Our branding includes everything needed to represent our brand to our target market. Our vision is to scale human cooperation past national borders.
Brand Overview
At Saaga, we believe in the transformative power of AI to redefine modern business. Our mission is to equip today's enterprises with tomorrow's tools-empowering them with deeper understanding, smarter management, and next-generation solutions tailored for a rapidly evolving world.
Saaga provides clarity in a rapidly changing business landscape. Through its platform, Saaga gives customers unparalleled information accuracy, real-time decision-making insights, and an advanced "information radar" so they can navigate the future with confidence.
Brand Values
Saga strives to create a company culture that values its employees while also balancing the drive to constantly innovate. To prioritize employee well-being, we practice a 32 hour work week and believe in sharing the benefits of success across the entire organization.
For our customers, we take pride in creating cutting-edge tools with which to rapidly solve problems. These values reflect both that mission and our commitment to maintaining a positive culture.
- Compassion
- Integrity
- Dedication
- Trust
Product Pillars
How to talk about Saaga
Saaga is an AI platform that empowers enterprises to build powerful agents, delivering unparalleled accuracy, real-time insights, and an advanced "information radar" so you can navigate complexity with confidence. We believe AI should transform business-not just automate it-which is why we provide next-generation tools for deeper understanding, smarter decision-making, and future-ready solutions.
With Saga, you can power 100+ parallel LLM conversations simultaneously with enterprise-grade scalability and reliability.
We put culture first: a 32-hour workweek and shared AI profits aren't perks-they're proof our people come first.
Visual Foundation
These are the core visual elements that make up the Saaga Solve brand
Ensure logos have high contrast against backgrounds.
Provide a clear space buffer around logos to avoid visual clutter.
Keep it clean and simple.
Colors
In general, the Primary colors are used separate, only combine them with Secondary and Accent colors. See the visual language section for examples. Keep it clean and simple.
Primary colors
CMYK 0 65 100 8
CMYK 0 65 100 8
CMYK 0 65 100 8
Secondary colors
CMYK 0 65 100 8
CMYK 0 65 100 8
CMYK 0 65 100 8
CMYK 0 65 100 8
CMYK 0 65 100 8
CMYK 0 65 100 8
CMYK 0 65 100 8
CMYK 0 65 100 8
Accent colors
CMYK 0 65 100 8
CMYK 0 65 100 8
CMYK 0 65 100 8
CMYK 0 65 100 8
Typography
Typography has the power to convey as much emotion and strength as an image, while reinforcing and supporting our brand identity. Booton-our master font-has a simple, modern, and clean aesthetic, just like our platform.
- 1
Use Booton for all brand communications and marketing materials
- 2
Maintain consistent font weights across similar content types
- 3
Ensure proper line spacing for optimal readability
Accessibility
Follow WCAG 2.1 AA standards for digital content.
Color contrast
- Ensure sufficient contrast between text and background colors.
- Avoid using color alone to convey meaning (e.g., "Click the red button" – pair with text or icons).
Typography & Readability
- Use sans-serif fonts (e.g., Helvetica, DM Sans) for better readability.
- Resources: Body text: 12pt print / 16px digital (minimum)
- Avoid all caps, italics, or light font weights for long text.
Alt Text for Images & Graphics
- Provide concise, descriptive alt text for all images, icons, and logos.
- Decorative images should have empty alt text
Document & Digital Accessibility
PDFs & Digital Docs:
- Use proper heading structure (H1, H2, H3).
- Ensure text is selectable (not image-based).
Web & Social Media:
- Use descriptive link text (e.g., "Read our sustainability report" instead of "Click here").
- Add closed captions for videos and transcripts for audio.
Testing & Compliance
- Test web designs with screen readers (NVDA, VoiceOver, JAWS).
- Follow WCAG 2.1 AA standards for digital content.
Accessible Logo Usage
- Ensure logos have high contrast against backgrounds.
- Provide a clear space buffer around logos to avoid visual clutter.
Print Materials
- Avoid glossy finishes (can cause glare).