I'm Andrew, and this is go-to-market update 4 for Agentec. This week was all about product interviews: I did a lot of them, learned a lot, and the findings are already reshaping what the team builds next.
The magic moment takes an hour — it needs to take seconds
The big takeaway from the interviews is that we have a very strong signal. There is a magic moment in the product, the point where people get it, and it is real. The problem is that today it takes about an hour to get there. That has to come down to essentially seconds.
That is the goal I have to steer and align the team around. The interviews are giving us extremely good information — things I absolutely did not expect — and a consistent pain point is showing up across almost everyone I talk to.
Small laptops, broken layouts
Watching people use the app, I saw that most of them are on laptops with very little screen space. They were frustrated with other chat apps precisely because those apps eat their space — and when they scroll up to read, there is a lot of information and they just cannot see it. Most chat layouts are built for giant monitors. Not everybody has that.
So I am redesigning with small screens in mind. The condensable app view exists because of this: move your mouse down and the UI gets out of the way so people can actually read what is there.
It goes deeper than layout, though. On small monitors, people didn't really know to scroll — they couldn't grab the resize handle for some reason, and it interfered with other elements. The small UI component with the sizing just was not working. The fix is to remove the resize panel entirely and replace it with something like a drawer, presenting information in a way people can actually read.
The next step is putting tracking in so I can see where people are clicking and understand the UI properly. But the principle is already set: my customers expressed frustration, so I am going to remove the opportunities for it, and rearrange what is important so it is more accessible based on where they told me they actually use the data.
The trust problem blocking the demo
The second fix is something I had not considered at all. To show the magic moment, I have to demonstrate connecting the agent to Google Search Console and Google Spreadsheets. But there is so much trust lost in the market right now that people simply will not connect their data in a demo — they are just not doing it.
When I ask them to actually do it and experience it, there is no way they are connecting their data to this system. There is no trust. That makes it a real blocker, because they need to experience that capability to reach the magic moment. Working around that is the next thing to overcome.
Interviews are worth every dollar
These are really interesting challenges, and the go-to-market work itself is a lot of fun. I am learning and discovering a lot. If you are building something, I cannot recommend it enough: get the money, spend it on product interviews, and just listen and watch people use your product. Thanks for watching.
Transcript
Hey, I'm Andrew, and this is Agentec. Go to market. Update 4.
Uh, so through the week, I did a lot of product interviews. I learned lots. And, uh, now I have, uh, no interviews today. And I can actually fix shit. Um, so I have a number of things to do. I have to, um, uh, steer the team, uh, and align the team on these goals. The, uh, big takeaway is we have a very strong signal. We have a magic moment. And it takes an hour to get there. So we have to get that down to essentially, uh, seconds. And so there's some challenges there. Um, but these product interviews are giving us extremely good information and, uh, things that absolutely I did not, uh, expect. And I'm seeing a very interesting, uh, pain point across a lot of people that I'm interviewing.
So uh, I'm going to show the app actually condensed here because uh, what I witnessed is a lot of people are on laptops and they don't have a lot of space. And so I'm like oh wait a minute. They were very frustrated in all the other chat apps that they um, they lose a lot of space here. So for example uh, when you move your mouse down this thing will come up because when they want to like scroll up and read and they have a lot of information to read, it's very frustrating that they can't see it. So I am uh, designing this with that in mind where there's a large amount of um, uh customers that are frustrated with the um, the layouts of the chat apps. They're just not built. They're, they're built for like on giant monitors. Um, not everybody has that. Everybody's uh, a lot of people are on a small uh, laptop. So uh, with that in mind it's like oh I, you know, I got some quality of life here uh to change and just um, getting feedback uh, from the customers of uh, where they're using data and what's important to them and rearranging um, basically what's important and it just making that more accessible. So this is very, very important. I have to put like tracking in here where people are clicking and stuff like that to understand the ui. Uh, but what I'm doing is I am going to make sure that my customers are, they expressed uh, frustration and so I'm going to remove opportunities for that. Um, and it was very interesting is like they didn't really know to scroll um, on a small monitor. Like they couldn't really grab this for some reason. Um, and it, it interfered with uh here and so this was just very difficult and frustrating for them. So I'm like oh this, this UI small UI component with the uh, sizes here is just not working. So what I got to do is uh, I got to pretty much remove this resize uh panel um, and just have kind of a drawer or something like that and uh, to present information in a way that people can read it. So that's essentially uh, I've gotten the information, I gotta approve it and then I gotta hit the um, basically hit the interviews again after I repair stuff and work on getting people to that magic moment. So it's uh, definitely some challenges. Uh, the next fix uh, that I'm going to be doing is there is a lot of. So to show the magic moment I have to demonstrate connecting the agent to like Google, Google Search console, Google spreadsheets, uh, in a demo that's not, uh, flying, people aren't clicking. Um, there's so much trust lost in the market that they're just not doing that. Um, so that is something that I, uh, didn't consider. And I have to actually work around that because I have to show people the capabilities of that to actually get them into the magic moment. Um, so that's actually a real blocker for me. When I ask them to actually do it and experience it. There's just no way they're not connecting, uh, their data to this system. There's no trust. So that's the next thing, um, uh, to overcome. Uh, but, you know, these are just really, really interesting challenges. Um, and this go to market thing is a lot of fun. Uh, I'm learning lots and discovering lots, so I, uh, can't recommend enough. If you're building something, get, um, the money, spend it on product interviews and just listen and watch people use your product. Um, all right, this is the update. Thanks a lot for watching.
Frequently Asked Questions
There is a strong signal that people reach a magic moment in the product, but it currently takes about an hour to get there, so the goal is to reduce that to seconds.
Most users are on small laptops, and the resize panel was difficult and frustrating for them — they could not grab it and it interfered with other elements. It is being replaced with a drawer-style presentation.
Users will not connect their data to the system during a demo because trust in the market is low, so they cannot experience the capabilities that lead to the magic moment.