The Ultimate List of Market Research AI Tools

TLDR:
The article provides a comprehensive description of the revolution of AI in the field of market research. It provides a list of 10 major market research AI tools and describes each one, its features, advantages, and how it can be relevant to any business of any size. The content is marked by the use of AI-powered tools in performing tasks such as competitive analysis, trend spotting, and sentiment analysis, and ends up with faster and more reliable insights.

Artificial intelligence has completely revolutionized the business environment. AI can be used not only to optimize supply chains but also to provide customers with unique experiences. AI is not so much a futuristic concept but a reality today. This is particularly evident in the area of market research, where AI-driven market research is transforming a company's understanding of its customers, competitors, and the market as a whole.

The Impact of AI in Market Research

Market research used to be a resource-intensive and time-consuming process. It entailed tedious data collection, laborious analysis, and, in most cases, some degree of guesswork. However, the combination of artificial intelligence and market research has brought a change of paradigm. Since it can work with massively large amounts of data at a speed never before seen, AI is not only rendering the old methods faster, but it is also enabling completely new types of business research AI, which provides insights of a quality and a scope never before possible.

The AI-driven research market is in an upward trend, and the list of AI market research companies and tools offered to both large and small businesses continues to increase. The most suitable AI in the market research will be based on the specific requirements of a company, but the following are some of the important players and categories of tools to be taken into consideration:

SAAGA Solve SEO Suite

SAAGA Solve SEO Suite is the ultimate marketing platform and a full-fledged content automation for end-to-end SEO processes.
Features: Covers the entire SEO process, ie, Discovery, Strategy, Implementation (including AI Article Writer/Humanizer), and Monitoring.

Benefits: Cuts down time and resources through automation of the whole SEO/content task, including research and technical remedies. It acts as a necessary digital agency tool, and it is a powerful solution for small businesses.

How to Use: Enter the SEO Suite, choose an agent or a tool, and enter your link to the webpage or some clear prompt (e.g., Do keyword research in this domain).
The request is processed by the agent with real-time data, and an initial report is sent out. You work on the report and navigate the four stages of the platform seamlessly to keep on optimising it.

ChatGPT

It is a highly powerful and flexible language model and market research AI that has been used in numerous simple research problems.

Features: Summarization, content generation, ideation, and structuring of data

Benefits: Extremely convenient and user-friendly, best suited for a wide variety of quick turnaround projects, and may make an efficient brainstorming friend.

How to Use: Feed a stream of responses that customers have provided in email or in a transcript of an interview, and request ChatGPT to figure out the three leading points of pain. It can also be asked to create buyer personas using a short description of your target audience, or make a list of possible survey questions to include in a new product.

Brandwatch

One of the most popular social listening tools that examines online social interactions using AI.

Features: Real-time social media tracking, sentiment analysis (not just positive/negative), demographic profiles of people talking about your brand or industry, and trend identification.

Benefits: It gives you a real-time reading of the popular opinion, it will assist you in taking control of the brand-related image, and you will also find out various new tendencies in advance of your rivals. It transforms big data into actionable data.

How to Use: You have to establish listening queries for both your brand name and the brand names of your competitors. Apply the insights to benchmark your brand share of voice, know why a particular product launch is doing well (or badly), and see who the most influential people and communities in your niche are.

Crayon

Crayon is a competitive intelligence product that is a specialized tool that monitors the online presence of your competitors automatically.

Features: Competitor site monitoring, product pricing, job advertisements, marketing activities, and product updates. It presents a daily stream of competitive information.

Benefits: Saves hundreds of hours of competitive research by hand, real-time notification of competitor actions, and allows you to see the opportunity and threaten strategic moves and opportunities as they occur.

How to use: Once you enter your competitors, the AI used by Crayon will start to spy on them online. It can be used to obtain a condensed report on their recent product releases or to monitor evolutions on their pricing policy so that you can make amends to your own plans in a proactive manner.

Quantilope

It is a survey research channel that provides an end-to-end, human-centred survey research solution, which is automatable and AI-powered.

Features: Survey creation with AI, automatic cleaning of the data, and advanced analytics, such as conjoint, MaxDiff, and segmentation.

Benefits: Minimizes the time between launching the survey and taking action, turns otherwise complicated statistical data analysis into a simple task, and provides the quality of the data through automatic checks. It offers a full-service experience on a self-serve system.

How to use: Quantilope is used to construct a market segmentation study and launch it quickly. Its AI will be able to analyze the results automatically and give you a clear visualization of your key audience segments, letting you create more specific marketing strategies.

Hotjar

Hotjar is an AI and machine learning tool that is used to analyze traffic based on the behavior of users on websites, giving an in-depth view of the user experience.

Features: Heatmap enabling you to see where users click, scroll, and chase their mouse; recordings of the user sessions; and automatic monitoring of user frustrations.

Benefits: Gives you an idea of why your website analytics, pinpoints user pain points and areas of bottleneck, and gives an objective of the improvements made in UX.

How to use: Add Hotjar to a brand-new landing page or a product demo. The AI will indicate the sessions in which the users display confusion symptoms (e.g., the erratic movement of the mouse, clicking something non-functional multiple times), providing you with a clear idea of what needs to be improved to increase the conversion rates.

Speak AI

This is a specific tool that will transform unstructured audio and video data into structured and actionable insights.

Features: Auto-transcription of audio/video, sentiment analysis, keyword extraction, and the possibility of determining repeated themes and topics in qualitative data on a large scale.

Benefits: Does away with the tedious manual procedure of transcribing and analyzing qualitative information from interviews and focus groups. It opens the door to knowledge contained in huge quantities of unstructured information that cannot be effectively processed by a person.

How to use: Posting of audio tapes of interviews with customers or sales calls. Speak AI will not only transcribe those but will also give out an automated overview of the most important themes, feelings, or most common questions, which will provide your team with instant access to a treasure trove of qualitative data.

Exploding Topics

This AI market analysis tool is aimed at defining the new trends, with the purpose of discovering them before they go mainstream. It tries millions of sources, such as search data, social media, and news articles, in order to identify those topics that grow rapidly.

Features: Trend tracking, real-time information on topic growth rates, and category-based trend discovery.

Benefits: It offers a huge first-mover edge, assists businesses in keeping ahead of the curve, and is a priceless asset as far as content generation and product growth are concerned.

How to use: Track your industry with Exploring Topics. By monitoring trends in topics that are trending on a particular aspect of a new technology or a new behavior by consumers that you have been informed about, you can design a new product or marketing campaign that will supersede your competitors, who are still unaware of the trend.

SEMrush

Although it is mostly considered an SEO and content marketing tool, the AI market analysis tool offered by Semrush is also equipped with strong market and competitive research capabilities.

Features: Market Explorer is a high-level map of the market, its principal participants, sources of traffic, and demographics of the audience. It provides a competitive analysis of keyword gaps and backlink checking as well.

Benefits: It gives you a bird's-eye view of any market, enables you to see new entrants and potential partners, and also gives you a straightforward picture of your market share in the online market.

How to Use: To receive a real-time analysis of your leading competitors and their performance on the Internet, input your domain into the Market Explorer of Semrush. Then you can use this information to find loopholes in your content or in your SEO that you can take advantage of.

Poll the People

It is an AI-based platform that offers on-the-fly feedback to the consumer on diverse marketing and product ideas.

Features: Audience matching (with AI) and research survey generation worth a thousand hands and a quick response (in hours).

Benefits: Gives quick, cheap, and quality feedback on the idea before you pump in a big amount of capital. It assists in testing creative property and product ideas on a representative audience.

How to Use: Have to choose between two advertisement ideas? Post them to Poll the People, choose your ideal market, and its AI will find you a decisive winner out of user-loves and in-depth responses in a few seconds and at a fraction of the time and expense of a traditional focus group.

Canvs AI

It is a qualitative research platform that focuses on emotional analysis. It goes beyond mere sentiment to determine certain human emotions that are being conveyed via text.

Features: Sentiment analysis of unstructured text survey, social media, and reviews. It can classify feelings such as joy, frustration, love, and disappointment.

Benefits: Gives a far more detailed and comprehensive idea of what customers are thinking of it than just positive/negative feelings. It will assist you in knowing the reason behind the customer opinion, which is important in the improvement of the products and brand management.

How to Use: Combine Canvs AI with a survey tool. You can actually see (instead of simply reading that 70 percent of people replied positively) that 40 percent of those positive replies said they loved the design of the product, and 30 percent said they were satisfied with the customer service, and therefore can make judgments and decisions that will be more focused on what the customers really love about the product.

Conclusion

The fast development of AI market research tools has completely transformed the industry, transforming it from a backward-thinking, labor-intensive practice into a forward-thinking, agile, and predictive field. The instruments mentioned in this paper, such as general-purpose language models, such as ChatGPT, or specialized services such as Crayon and Canvs AI, prove that utilizing AI in market research is no longer a choice, but a necessity for any company that wants to remain competitive.